Sealright — The idea log
SEALRIGHT the idea log
Log an idea 3 AD

Some ideas deserve to be put on the record.

You don't need a perfect proposal. Start with the thought. Sealright gives it a named record, a clear response and a visible path forward.

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Five states, and you can see all of them

Each state change writes its own entry, with a timestamp and the name of whoever made it. Nothing moves silently.

STATE 01
Logged

Your entry is written the moment you submit, signed with your key. You get a receipt.

STATE 02
Reviewed

A named person — not a committee, not a queue — answers in writing within 10 working days.

STATE 03
Backed

A sponsor and a budget are attached. The entry records who committed what.

STATE 04
In development

The body is restricted while it is being built — your name and date stay visible to everyone.

STATE 05
Launched

The full entry reopens, credit published, and it appears in the live idea log.

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You log an idea; someone named has to answer it, in writing, by a date. These numbers are published whether they flatter us or not.

See which ones are overdue
How long a first reply actually takes median — days
0 dayspromise: 10 days15
Replies inside the promise, last 90 days —% of —
— answered on time — overdue right now, and you can see which
Median first response
— days
Our promise is 10 working days
Answered within promise
—%
— ideas are overdue
Ideas logged this quarter
—
From — people
Shipped from ideas logged here
—
Every one still credited to the person who logged it
Open challenges

Teams are asking for help this month

Ideas logged against a challenge get a named sponsor and a guaranteed response date. They also get read fastest.

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It works here, and here's the receipt

Shipped, with a name on it

OPERATIONS · SHIPPED 3 MAR 2026

Pre-filled returns label at pack time

Customers stopped calling to ask how to send things back — the label is already in the box.

PR
Priya Raman · logged 14 Aug 2025
Journey
LOGGED · REVIEWED · BUILTLAUNCHED
−38% returns support tickets
PEOPLE · SHIPPED 19 JAN 2026

One handover board per depot, not per shift

Night crews stopped rebuilding the same picture at 04:00. Now on the wall at all nine depots.

TH
Tomás Herrera · logged 2 Feb 2025
Journey
LOGGED · REVIEWED · BUILTLAUNCHED
11 min saved per handover
SUSTAINABILITY · SHIPPED 11 JUN 2026

Reusable wrap on the Rotterdam pallet loop

Started as a two-depot trial someone logged on a Friday. It's now the default on the loop.

GO
Grace Osei · logged 30 Sep 2025
Journey
LOGGED · REVIEWED · BUILTLAUNCHED
62 t plastic avoided / year

Have an idea?

Don't wait until it's perfect. Put it on the record.

Log an idea →